TikTok creators have extra methods to optimize their content material for customers’ searches, because of a major enhance within the size of video descriptions.

In accordance with a notification despatched to customers, TikTok is increasing the size of descriptions from 300 characters to 2,200 characters.

Along with making content material extra searchable, TikTok says it makes use of textual content within the description to resolve which movies to advocate to customers.

Social media analyst Matt Navarra shares a screenshot of the message he obtained relating to the change:

The message reads:

“Now you can kind as much as 2200 characters in your posts’ descriptions: This lets you categorical extra particulars about your creations, describing what your movies present, supplying you with the chance to get nearer to your viewers, producing extra engagement whereas changing into extra searchable and higher really helpful by TikTok to viewers.”

Youthful generations are more and more utilizing TikTok as a search engine, and TikTok is leaning additional into it by letting customers make their movies extra search pleasant.

I first wrote about this shift in search conduct in June, when TikTok began including hyperlinks to look ends in video descriptions.

See: Might TikTok Be A Search Engine? For Many Customers, It Already Is

In July, Google publicly acknowledged that TikTok and Instagram are the popular serps for a sizeable quantity of younger folks.

Google Senior Vice President Prabhakar Raghavan said:

“In our research, one thing like virtually 40% of younger folks, once they’re searching for a spot for lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram.”

Rising the size of video descriptions from 300 to 2,200 characters permits customers to optimize movies for extra search phrases.

For instance, native companies advertising themselves on TikTok can embody extra key phrases associated to their metropolis and state.

That would enhance their possibilities of getting discovered for a question like “impartial companies in downtown Toronto.” And so they’ll have loads of room so as to add descriptive textual content in regards to the video.

The character enhance additionally permits creators so as to add extra context to what folks see in a video.

Creators usually present further particulars by in-video captions, however that textual content isn’t useful to serps.

Let’s not neglect that Google indexes TikTok movies. Writing detailed descriptions could make movies extra discoverable in conventional serps and TikTok.

It is going to be fascinating to see what creators select to do with hundreds extra characters in a video description.

Will creators stuff the outline space with key phrases, like within the early days of website positioning?

Will they spam the outline space with hashtags, like folks used to do on Instagram?

Some experimentation shall be essential to be taught what works for TikTok search, so we may even see the entire above.

TikTok website positioning is an space I’ll maintain my eye on because the expanded character size rolls out to extra folks.

Featured Picture: Daniel Constante/Shutterstock

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