For Suzie Schleifer, CEO and proprietor of Stacked by Suzie, changing into an entrepreneur was by no means a part of the plan. However after recreating certainly one of her favourite gemstone bracelets, Schleifer unknowingly stepped into what would quickly grow to be a thriving family-owned enterprise.
“I began researching tips on how to make gemstone bracelets,” Schleifer stated. “One factor led to a different, and other people began asking me if they might purchase my bracelets, so I began promoting them at soccer video games, at colleges, and many others.”
With virtually no social media expertise and solely a pair followers, Schleifer launched her Instagram web page — and so grew to become Stacked by Suzie, an inexpensive and on-trend jewellery model based mostly out of Virginia Seashore.
On the time, Talia was dwelling from school at UVA and, taking after her mother, determined to start out crafting her personal hoop attraction earrings. Figuring out the wrestle as a university pupil to seek out jewellery that was each trendy and inexpensive, Talia got here up with the concept of a Gameday product line, which affords earrings, bracelets and necklaces in a wide range of college colours.
“That kind of morphed into this entire enterprise. We began getting a lot of DMs on Instagram, and we had these little pillow bins that we might embellish for each single individual,” stated Schleifer.
Nevertheless, as Stacked by Suzie expanded not simply regionally however throughout the nation, Schleifer and her three daughters had been confronted with new rising pains, resembling order achievement and transport processes. They wanted an ecommerce platform that would sustain with the enterprise’s rising demand, streamline operations and attain new audiences.
So in late 2019, Stacked by Suzie launched on BigCommerce.
“It’s introduced nice effectivity to our enterprise,” chimed in Schleifer’s husband. “I’ve expertise with SaaS ecommerce platforms from a decade in the past, and BigCommerce is a lot simpler.”
In settlement, Schleifer defined, “BigCommerce has been communicative and responsive. It’s good to know that now we have a superb assist system behind us.”
Though the enterprise was already increasing quickly, the true game-changer for Stacked by Suzie was the launch of its TikTok account.
Just a few months after launching on BigCommerce, Schleifer’s three daughters, Talia, Isabel and Chloe, started posting TikToks that includes inventive methods to fashion the model’s jewellery, selling new items and taking part in on common TikTok tendencies.
“It completely blew up our enterprise. We kind of went viral,” Schleifer stated.
Now with quite a few micro-influencers selling its jewellery and virtually 80 thousand TikTok followers, Stacked by Suzie is actually a first-rate instance of “TikTok Made Me Purchase It.” On prime of that, the jewellery model boasts over 32 thousand followers on Instagram and eight thousand followers on Pinterest.
After all, many companies with this type of reputation can discover it troublesome to keep up the identical high quality and customer support as that they had to start with. However even amidst fast development, Stacked by Suzie is proud to maintain its small enterprise mentality.
“I can truthfully say that we’re nonetheless offering the identical customer support as we speak that we had been within the very starting,” Schleifer stated.
A 100% Happiness Assure
From the times of promoting jewellery to household and buddies in school soccer video games, all the best way to as we speak, promoting on-line to prospects throughout the U.S. — Stacked by Suzie has at all times been about making their prospects completely satisfied.
In truth, Schleifer defined probably the most thrilling components of her job is listening to from their prospects and seeing them fashion their Stacked by Suzie jewellery. Whether or not they’re sporting their Gameday jewellery stacks, sporting matching necklaces with their besties or getting an extra piercing to allow them to put on extra stacks, the household loves seeing their prospects assured and completely satisfied of their Stacked by Suzie jewellery.
“We actually wish to create trendy, high-quality and accessible jewellery for everybody, and we do this by persevering with to analysis, re-source and attain out to our prospects to ensure that we all know what they need,” Schleifer stated. “Now we have what we name a 100% Happiness Assure to ensure that each certainly one of our prospects is completely satisfied.”
However Schleifer famous that it isn’t simply their enterprise that’s giving to their prospects — on the flip aspect, their prospects have supported Schleifer and her household in additional methods than one.
Recalling a current emergency, Schleifer defined that she and her daughters needed to go away the enterprise for 2 weeks. With orders persevering with to pour in and no solution to fulfill them, the household was uncertain tips on how to deal with the state of affairs.
However after sending out an e-mail to a whole lot of consumers, explaining the state of affairs, Schleifer was greatly surprised by the overwhelming assist she obtained. With just one cancellation and a number of messages of prayers, assist and greatest needs, Schleifer shortly discovered that buyer assist goes each methods.
“That’s once I realized that we’re not simply an ecommerce jewellery enterprise,” Schleifer stated. “We’re about connections and household and making a distinction, and it offers me nice hope that persons are so variety. We’re so appreciative of the wonderful prospects that now we have.”
A Household Success
Few enterprise house owners can name their household their coworkers — however for Schleifer, constructing a enterprise alongside her three daughters has been a priceless alternative.
And as a first-time entrepreneur herself, Schleifer loves with the ability to be taught alongside along with her ladies and watch them pursue their very own enterprise endeavors.
In truth, Talia just lately launched her personal profitable enterprise, creating graphic designs for school dorms and flats. And her different two daughters Isabel and Chloe proceed to assist the Stacked by Suzie enterprise by designing jewellery, filming TikToks, going reside on social media, enhancing content material and interacting with prospects.
“Typically they’ll say, ‘I can’t consider that now we have our personal enterprise,’” Schleifer stated. “I believe it’s given them the boldness to only strive one thing completely completely different and new.”
The Last Phrase
Trying to kickstart your small enterprise story with BigCommerce? Discover extra small enterprise success tales, and get began with a risk-free 15-day trial with BigCommerce to learn how our platform can assist your ecommerce development.