On-line B2B transactions in Poland are estimated to be value 130 billion euros in 2021. That is a median 12 months on 12 months progress of 8.4 %, when in comparison with the overall market worth in 2016 of 555.3 billion euros. Between 2016 and 2021, the market has grown 41.8 %.

These information are findings within the Uncover the most important B2B e-commerce market in CEE report from Marketplanet. To get an thought of ecommerce in Poland, particularly the web B2B market, the researchers surveyed nearly 1,000 respondents. They have been B2B consumers (414) and B2B sellers (528) in a number of industries with greater than 10 workers.

Large corporations’ purchases grew 48.7%

Large corporations’ purchases elevated by 48.7 % and purchases finished by medium-sized corporations elevated by 41.1 %. Small corporations have grown much less of their expenditures, as they report an increase of 18.3 %. And practically two thirds of the B2B buy quantity in Poland was made by corporations with over 250 workers. The market is generally dominated by giant and medium-sized companies.

46% of B2B sellers promote on their very own digital channels

The analysis additionally seemed into how the market operates. Greater than half of the whole B2B market includes of purchases in industrial engineering and wholesale commerce. Virtually half of all B2B sellers (46 %) are capable of promote their merchandise on their very own digital gross sales channels. One other group (31 %) makes use of business web sites. On the similar time, sellers additionally use offline channels with nearly half utilizing gross sales representatives, 15 % use retail chains and 13 % are at commerce gala’s.

Most corporations use Google to seek out new provides

Firms that search for new provides primarily accomplish that utilizing Google Search (78 %) or in catalogue-based on-line outlets (62 %). A majority of those corporations additionally use worth comparability instruments when in search of provides (53 %). A barely smaller group makes use of Allegro (45 %).

Replace on September fifteenth: resulting from an error within the translation of the report, the estimated worth of the Polish on-line B2B market was not appropriate. The web B2B market was truly estimated to be value 130 billion euros in 2021.

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